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Armstrong World Industries takes your privacy seriously and is committed to ensuring compliance with its legal obligations in this respect. Accordingly, set out below is a comprehensive summary of the details of how we handle your data as a user of our website and your rights as a data subject.

We reserve the right to adapt the website content from time to time and will update you as soon as reasonably practical with any changes that may affect you in this respect.

Please also update any relevant changes to your personal data which may impact any services provided by Armstrong World Industries to you through this site.

DATA CONTROLLER AND CONTACTS

For the purposes of compliance with the General Data Protection Regulation, details of the Armstrong World Industries organisation in the European Union which is the controller of your personal data and the contact details of the representative responsible for the content and operation of the website are set out in the table in Annex 1.

All references to “Armstrong” in this Policy will be the applicable (as per the website location) Armstrong World Industries organisation as described in Annex 1.

PERSONAL DATA AND PURPOSE OF PROCESSING

We collect your personal data in connection with the following purposes:  

Forms

E-Mail Preference Centre

Armstrong requires details of your primary role and your email address which will be used solely for the purpose of sending you targeted marketing communications by email. Such communications may include information in relation to new product lines, product updates, details of current and future projects, quality and technical issues and a newsletter. In addition to your email address, you also have the option to provide your full name, company name, post code and the city where you live but this information is not mandatory.

Armstrong will not send you any information or materials unless you give your consent to opt in to email marketing by ticking the opt-in box and providing your email address. Armstrong will follow up your initial interest by sending an email to the address you provided requesting confirmation that you still wish to receive marketing information by clicking on a link provided in the email.  Armstrong requires your primary role and email address in order to send the most relevant marketing information to you in the most time and cost efficient manner.  

You can withdraw your consent and opt out of email marketing at any time via the unsubscribe link in all marketing email footers. You may also email us at webmaster@armstrongceilings.com and request we opt you out of future email marketing.

Your data will be stored by Armstrong’s parent company, Armstrong World Industries, Inc. (AWI) on secure servers in its data centre in the United States (“US”) by its third party service provider, IBM Watson Campaign Automation (“IBM”), who stores the data in its cloud and processes the information on AWI’s behalf by transmitting marketing communication emails using its software tools.  

The transfer of your data outside of the European Union (“EU”) to AWI and to IBM is adequately safeguarded through, respectively, EU Approved Standard Contractual Clauses (“Standard Clauses”) between Armstrong and AWI and IBM’s certification to EU-US Privacy Shield. A copy of the standard Clauses can be provided by Armstrong upon request and details of IBM’s certification to Privacy Shield can be viewed on its website under https://www.ibm.com/watson/data-privacy/

Your data will be retained by AWI and IBM indefinitely whilst you continue to interact with Armstrong’s communications. If there is no activity or interaction after eighteen months, for example by clicking on links, opening emails or visiting the site, the data will be deleted (“inactive data”).  

Contact Us (includes Contact a Technical Expert and Global Project Assistance) 

For any queries and requests relating to Armstrong products, including technical matters, you can complete the relevant Contact Form and the appropriate Armstrong resource will contact you to provide assistance. You will need to provide your full name, the name of your company (if applicable), email address, country and phone number.

You will also have the option to provide your post code and town or city, your role, the subject of your query, the project size (if applicable) and any additional comments you deem relevant but this information is not mandatory. You can also opt-in to email marketing in this section by ticking the opt-in box (see Email Preference Centre above)

It is in Armstrong’s legitimate interests to request this data in order to be able provide a response to your request (including providing follow up information as necessary) and to retain an accurate and up to date record of customer information and requirements for relationship management purposes. Without this data, Armstrong would not be able to respond or follow up in the most effective manner to your request.

Data provided under the Contact Forms (through the European websites only) is forwarded to an Armstrong internal mail system tool on a UK server for processing by a designated in-country business support team in order to respond to your request accordingly. Armstrong retains the data indefinitely.

Data provided under Global Project Assistance (through the European websites only) is forwarded to an internal email address on a UK server and then sent to the applicable (in terms of geographical location) designated business support or internal technical sales team for processing and providing assistance.

The data is also backed up by AWI in its datacentre for a period of twenty four months.  

Request Project Help

For any requests relating to, or requiring, project assistance, you can complete the Request Project Help form and the appropriate Armstrong resource will contact you to provide assistance. You will need to provide your full name, town/city, phone number and email address. 

It is in Armstrong’s legitimate interests to request this data in order to be able to provide the requested project assistance and to retain an accurate and up to date record of customer information and requirements for relationship management purposes. Without this data, Armstrong would not be able to provide the assistance in the most timely and efficient manner.

The data provided is forwarded to an internal email address in the applicable EU country (in relation to where the request originated or where the project is located) for processing by a designated business support team in order to provide the requested assistance.

The data is also stored by IBM indefinitely in its marketing cloud but inactive data will be deleted after eighteen months.  

Sample Cart

If you wish to order product samples or specifications online, you will need to provide your full name, email address, phone number, company name, street address, town/city, post code and country. You can also provide details of the project size (if applicable) and any other relevant comments but this data is not mandatory. You can also opt-in to email marketing in this section by ticking the opt-in box (see Email Preference Centre above)

The data provided is forwarded to an internal email address on a UK server for processing by a designated business support team in the most applicable location (in terms of geography) in order to deliver your order. In some countries in Europe, the details will also be provided to third party logistics companies who have responsibility for physical delivery of the samples.

Armstrong requires this data to perform its contractual obligation to deliver your samples or provide specifications.  Without it, Armstrong cannot fulfill the order.

The data is backed up by AWI in its datacentre.  

Armstrong retains the data for a period of twenty four (24) months as a back up to the order and in the event of any subsequent queries received in relation to the samples or specification order.

My Armstrong

You can create your own My Armstrong account which will allow you to access and receive additional personalised information and tools relating to Armstrong products based on your role. The data submitted is also used to autofill other forms you may submit. You can also opt-in to email marketing in this section by ticking the opt-in box (see Email Preference Centre above)

Creation of a My Armstrong account is voluntary but, if you wish to use this service, you must provide your email address, full name and details of your role. The information provided will be used by Armstrong’s internal business support and technical sales teams to create a specific password protected account in your name.

You may also provide details of your company, full address and telephone number but this is not required to create an account.

It is in Armstrong’s legitimate interests to request this data as it provides its customers with a secure and optimised service in terms of customised product information and assistance. Without the mandatory data requested, Armstrong would not be able to create a secure password protected account.

The data is backed up by AWI in its datacentre.  

AWI retains the data indefinitely whilst you continue to access the account or interact with Armstrong’s communications. If there is no activity after twenty four months and Armstrong has not modified the account in any way, the data will be deleted. 

SYSTEMS/SERVICES

Customer Database

Armstrong has an archive customer database in the UK which serves as a repository for all project information, company information and contact details provided through the Forms section for the purpose of satisfying sample requests, issuing special price approvals, configuring products and publishing location details of third parties such as distributors and contractors on its UK website.

Salesforce

Existing customer data stored in this customer database is in the process of being transferred to a cloud based system hosted by Salesforce, Inc. in the US. Any new data collected through the Forms for the same purpose (as the customer database) is automatically transferred to the Salesforce database.

It is in Armstrong’s legitimate interests to process the data in its customer database and in Salesforce in order to be able to maintain an accurate and current record of its customers’ details and their requirements for the purposes of operating an effective and targeted customer relationship management database. This data is therefore required in furtherance of the objective of providing customers with a better overall service. 

The transfer of the data out of the EU to Salesforce is adequately safeguarded through Salesforce’s certification to the EU-US Privacy Shield scheme which is available to view on its website under https://www.salesforce.com/company/privacy/.

The data is retained in both databases indefinitely.

Use of Cookies

  • We use the term “cookies” to refer to cookies and other similar technologies covered by the EU Directive on privacy in electronic communications.

We will not use cookies to collect personally identifiable information about you. However, should you wish to do so, you can choose to reject or block the cookies set by Shell or the websites of any third party suppliers by changing your browser settings – see the Help function within your browser for further details. Please note that most browsers automatically accept cookies so if you do not wish cookies to be used you may need to actively delete or block the cookies.

You can also visit www.allaboutcookies.org for details on how to delete or reject cookies and for further information on cookies generally. For information on the use of cookies in mobile phone browsers and for details on how to reject or delete such cookies, please refer to your handset manual.

Note, however, that if you reject the use of cookies you will still be able to visit our websites but some of the functions may not work correctly.

What is a Cookie?

A cookie is a text file that is stored on your computer or mobile device when you visit certain websites. The cookie allows the website to record your searches or preferences in order to improve the service of website visitors.

Armstrong’s Use of Cookies

Armstrong automatically places cookies on the browsers or devices of all users of its site. You can configure your browser so that you are informed when cookies are being stored and only permit cookies in specific cases, prohibit the storage of cookies in some cases or in general, and ensure that cookies are deleted automatically when you close the browser. Note that deactivating cookies can limit the functionality of the website.

Why do we use Cookies?

Armstrong uses cookies to understand how you navigate around its website content and thereby improve your experience. By way of example, some cookies will remember your language or preferences meaning you do not have to make the same choices time and again. We also use cookies for geo-localization purposes to ensure you are on the most appropriate website for your location and to remember the answer provided.  

We may employ the learnings of your behavior on our website(s) to serve you with targeted advertisements on third-party website(s) in an effort to “re-market” our products and services to you.

What Types of Cookies do we Use?

First and Third Party Cookies

We use both first and third-party cookies on our website.

First party cookies are issued from domains owned by Armstrong and are used for site functionality purposes including the identification of language and location preferences.

Session Cookies

Session cookies are temporary cookies used to remember/manage your time spent progressing through the various areas of the website. Session cookies expire immediately you close the web browser.

Permanent Cookies

Permanent cookies are used as convenience features to improve your experience when you return to our site by remembering your preferences and analyzing your behavior from previous visits to Armstrong sites. This improves the website functionality not only for you but for other users. Permanent cookies remain on your browser or mobile device even after you close your browser or restart your computer.

Third Party Cookies

Armstrong also uses the following third party cookies for the following purposes:

Cookies

Description

Link to Privacy Policy

Adobe Tracking

Adobe Analytics is used to understand how users arrive on our website(s) and how they engage with us on the website. The data is used to improve the user experience. Adobe also uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.

www.adobe.com

Google Analytics

Google Analytics is used to understand how our media campaigns work and how you interact with our website in order to improve the user experience.

https://tools.google.com

Google Tracking Cookies

Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites.

https://support.google.com

Qualtrics

Qualtrics is survey software provided in an Application Service Provider (ASP) model.  All customer data collected using the software are stored in a single secure data center; data do not “float” around in the cloud.

www.qualtrics.com

Addthis

AddThis is a service which allows Armstrong to easily share any of our pages to any of the dozens of social networks available.

www.addthis.com

IBM Watson/Silverpop

Our relation marketing platform. All information contained is owned by Armstrong. IBM acts as solely as service provider which is not allowed to transmit any information to 3rd parties without express written consent.

n/a

Salesforce

SalesForce is a service provider so our sales and technical staff engage in online chat conversations as an alternate support channel.

www.salesforce.com

Brightcove

Brightcove is a video management platform. The platform may use cookies to optimize your viewing experience to watch videos on Armstrong’s sites.

www.brightcove.com

 

How do I Reject and Delete Cookies?

You can choose to reject or block all or specific types of cookies by changing your preferences for Armstrong websites and/or the websites of any third party suppliers by changing your browser settings. If you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our websites but some of the functions may not work correctly.

Web Site Access/Server Log Files

The site provider automatically collects and stores information in web site access logs that your web browser provides us with automatically for the purpose of site security.

These are:

This data is anonymous and is not automatically linked to any other source of information. However, in the event that the site is subject to unlawful use or interference (such as a cyber attack or hacking), we reserve the right to attempt to identify the party responsible through verifying the data captured on the server log files combined with any other relevant sources of data.

Data Security

We have implemented technical and organisational security measures to protect your data, particularly against loss, manipulation or unlawful access. We regularly update our security measures in line with new technical developments.

Rights of Data Subjects

Core Individual Rights

Please note that the following rights are available to you in connection with all processing of your personal data:

Right of Access

You may seek confirmation as to whether your personal data is processed by Armstrong and we will provide you with information concerning the use of such data and a copy of the personal data processed.

Right of Rectification of Inaccurate Data

Any personal data which is inaccurate or incomplete must be rectified by Armstrong and, if so requested, we will provide you with a statement showing the changes.

Right of Erasure or the Right to be Forgotten

You have the right to have your personal data erased by Armstrong where processing it is no longer necessary in relation to the original purpose for which it was collected or where you have objected to direct marketing or it has been unlawfully processed or where we are required to erase it to comply with a legal obligation applicable under the laws of England and Wales or EU law.

Right of Restriction of Processing

In the event that:

Conditional Rights

Erasure

Where Armstrong processes your data based on explicit consent, if you withdraw that consent and Armstrong has not relied on any other legal ground for processing (see section on personal data and purpose of processing), you have the right to request erasure of that data. 

Data Portability

If Armstrong processes personal data based on your consent or in order to enter into a contract with you, you may obtain that personal data directly from Armstrong in any structured, commonly used, machine readable format or indirectly by us providing it to any third party you choose to nominate.

Objection to Processing

You may object to further processing of your personal data where we have relied on the ground of legitimate interests unless Armstrong can demonstrate compelling grounds to continue such processing which override your individual interests, rights and freedoms.

Pending verification of the latter, you may obtain restriction of further processing and, in the event that Armstrong cannot successfully demonstrate compelling legal grounds to continue processing, Armstrong will erase the personal data.   

General

If you believe any of your rights have been breached in connection with processing of your personal data, you have the right to lodge a complaint with a supervisory authority of any Member State of the EU, in particular in the Member State where you have your habitual residence or place of work or where the alleged breach took place.

If you have any questions in relation to this Privacy Notice or processing of your personal data generally or if you have any requests for information or suggestions or wish to make a complaint, please do not hesitate to make contact via the email address given in Annex 1.

Annex 1

Data Controllers and Contact Details

For any questions relating to the website and your rights in relation to how Armstrong uses your personal data, please go to webmaster@armstrongceilings.com and an appropriate Armstrong representative will be in contact as soon as possible.
Website Location Data Controller
Austria Armstrong Metalldecken GmbH
Belgium Armstrong Building Products B.V.
Bulgaria Armstrong Building Products B.V.
Croatia Armstrong Building Products B.V.
Cyprus Armstrong Building Products B.V.
Czech Republic Armstrong Building Products B.V.
Denmark Armstrong Building Products B.V.
Estonia Armstrong Building Products B.V.
Finland Armstrong Building Products B.V.
France Armstrong Building Products SAS
Germany Armstrong Building Products GmbH
Greece Armstrong Building Products SAS
Hungary Armstrong Building Products B.V.
Ireland Armstrong World Industries Limited
Italy Armstrong Building Products SAS
Latvia Armstrong Building Products B.V.
Lithuania Armstrong Building Products B.V.
Luxembourg Armstrong Building Products B.V.
Malta Armstrong World Industries B.V.
Netherlands Armstrong Building Products B.V.
Poland Armstrong Building Products B.V.
Portugal Armstrong Building Products S.L.
Romania Armstrong Building Products B.V.
Slovakia Armstrong Building Products B.V.
Slovenia Armstrong Building Products B.V.
Spain Armstrong Building Products S.L.
Sweden Armstrong Building Products B.V.
United Kingdom Armstrong World Industries Limited